By Kevin-James Fenech The days of detailed and elaborate Strategic Planning are over. In fact, some would argue that Strategy and Planning are a misnomer, anyway. Today, Strategy is no longer seen as central planning but as being both deliberate and emergent. By this I mean, yes you should dedicate time and resources to plan your strategy for the next 12-18 months and keep repeating the process but you should also learn, align and adapt according to changing circumstances, opportunities and threats. In small business organisations, it may be possible to co-ordinate everything through daily interactions and under the leadership of a strong manager but as the business grows in scale and scope this will no longer be possible and that's where Strategy comes into it. A clearly articulated, and inspiring, Strategy is what guides everyone within the organisation when making important business decisions. Therefore, if you want Strategy to help your business, may I suggest that you design and craft it in such a way that it constantly monitors, learns and adapts. Make strategy both deliberate and emergent. You also need to constantly explain, remind and communicate your strategy internally. I am here thinking of what a NASA janitor allegedly told the US President at the time of the moon race (a certain JFK) when asked what he does at NASA: '“I'm helping put a man on the moon'. Strategy is fundamental to any business. Strategy matters.