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The new rules of content marketing

25-07-2014

Brillant article. We recommend.

Execuctive Summary: 

1. Investment in ‘Anticipated content’; 

2. Don’t be afraid to place content ahead of your brand

3. People trump traditional sponsorship properties

4. Create your own stories

5. Have a clear purpose

6. Look beyond the campaign

7. Don’t leave your emotions at the door

Read the full article by clicking on: http://www.marketingmagazine.co.uk/article/1303906/adidas-new-rules-content-marketing